JINJ is the pioneer of the Armo-Beat genre, intertwining Armenian folk music with hip-hop and electronic sounds.
JINJ was born out of Sevana Tchakerian and Gor Tadevosyan’s mission to harness music as a therapeutic medium to heal their shared homeland, fractured by war. Traveling across Armenia to lead workshops for refugees, in the background Tchakerian and Tadevosyan got to work channeling trauma into a celebration of the resilience they saw radiating from their community. JINJ, meaning “serene” in Armenian, is a testament to that spirit as a guiding force in their music.
Sourcing inspiration from majestic green mountains to the pulsing beat of the city, from liturgical chants to underground rap, in a nonconventional mixture of 808s and shepherd's flutes, JINJ is the rhythmic manifestation of the diversity of the Armenian landscape and culture.
Beyond an exercise of catharsis, their singles “Khosa Khosa”, “Cheat Code” and “Hov Arek” boldly defy the campaign of cultural erasure characterizing the conflict it was born from.
Silence was never an option, and JINJ demands to be heard.
JINJ is managed Kaylee Wesley Pearson